Territory manager vs national account manager

The differences between territory managers and national account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a territory manager and a national account manager. Additionally, a national account manager has an average salary of $96,948, which is higher than the $73,728 average annual salary of a territory manager.

The top three skills for a territory manager include customer service, patients and product knowledge. The most important skills for a national account manager are account management, customer service, and national accounts.

Territory manager vs national account manager overview

	Territory Manager	National Account Manager
Yearly salary	$73,728	$96,948
Hourly rate	$35.45	$46.61
Growth rate	5%	5%
Number of jobs	106,325	152,555
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 81%
Average age	46	46
Years of experience	8	8

What does a territory manager do?

A territory manager is responsible for monitoring the sales operations of the different sales team of an organization. One of the most crucial duties of a territory manager is to encourage the sales team to provide the best results for increasing the company's profitability. Territory managers are conducting sales training, improving marketing strategies and approach, reviewing sales pitches, analyzing current market trends, and reaching sales goals. Territory managers must display exceptional leadership and customer service skills to manage customers' needs and identify more business opportunities.

What does a national account manager do?

A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.

Territory manager vs national account manager salary

Territory managers and national account managers have different pay scales, as shown below.

	Territory Manager	National Account Manager
Average salary	$73,728	$96,948
Salary range	Between $46,000 And $117,000	Between $73,000 And $127,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Alaska	California
Best paying company	FUJIFILM Diosynth Biotechnologies	Amazon
Best paying industry	Pharmaceutical	Technology

Differences between territory manager and national account manager education

There are a few differences between a territory manager and a national account manager in terms of educational background:

	Territory Manager	National Account Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 81%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Territory manager vs national account manager demographics

Here are the differences between territory managers' and national account managers' demographics:

	Territory Manager	National Account Manager
Average age	46	46
Gender ratio	Male, 71.3% Female, 28.7%	Male, 70.7% Female, 29.3%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between territory manager and national account manager duties and responsibilities

Territory manager example responsibilities.

Achieve MVP in Q3 2003 and Q1 through Q4 2004.
Manage promotional budgets focusing on high ROI events, thus increasing sales at lower promotional cost.
Manage all aspects of TM specification, sales, order management and delivery of customer's orders.
Generate leads through internet research, marketing, trade show participation, internal department cross-selling, and referrals.
Manage all aspects of SalesForce CRM integration and administration throughout the entire sales department
Achieve profitable relationships with current and prospective customers by providing exceptional customer support through attentiveness and extensive product knowledge.

National account manager example responsibilities.

Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
Close multi-million dollar deals with DOD agencies.
Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.

Territory manager vs national account manager skills

Common territory manager skills

Customer Service, 13%
Patients, 8%
Product Knowledge, 7%
Work Ethic, 7%
CRM, 5%
Excellent Interpersonal, 4%

Common national account manager skills

Account Management, 9%
Customer Service, 9%
National Accounts, 8%
Healthcare, 6%
CRM, 4%
Customer Relationships, 4%

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Territory Manager
Territory Manager vs National Account Manager

Updated January 8, 2025

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