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Territory manager vs sales manager

The differences between territory managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a territory manager and a sales manager. Additionally, a sales manager has an average salary of $73,952, which is higher than the $73,728 average annual salary of a territory manager.

The top three skills for a territory manager include customer service, patients and product knowledge. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Territory manager vs sales manager overview

Territory ManagerSales Manager
Yearly salary$73,728$73,952
Hourly rate$35.45$35.55
Growth rate5%5%
Number of jobs106,325119,066
Job satisfaction45
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 63%
Average age4646
Years of experience88

What does a territory manager do?

A territory manager is responsible for monitoring the sales operations of the different sales team of an organization. One of the most crucial duties of a territory manager is to encourage the sales team to provide the best results for increasing the company's profitability. Territory managers are conducting sales training, improving marketing strategies and approach, reviewing sales pitches, analyzing current market trends, and reaching sales goals. Territory managers must display exceptional leadership and customer service skills to manage customers' needs and identify more business opportunities.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Territory manager vs sales manager salary

Territory managers and sales managers have different pay scales, as shown below.

Territory ManagerSales Manager
Average salary$73,728$73,952
Salary rangeBetween $46,000 And $117,000Between $42,000 And $129,000
Highest paying CitySeattle, WAJersey City, NJ
Highest paying stateAlaskaNew Jersey
Best paying companyFUJIFILM Diosynth BiotechnologiesCapgemini
Best paying industryPharmaceutical-

Differences between territory manager and sales manager education

There are a few differences between a territory manager and a sales manager in terms of educational background:

Territory ManagerSales Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Territory manager vs sales manager demographics

Here are the differences between territory managers' and sales managers' demographics:

Territory ManagerSales Manager
Average age4646
Gender ratioMale, 71.3% Female, 28.7%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between territory manager and sales manager duties and responsibilities

Territory manager example responsibilities.

  • Achieve MVP in Q3 2003 and Q1 through Q4 2004.
  • Manage promotional budgets focusing on high ROI events, thus increasing sales at lower promotional cost.
  • Manage all aspects of TM specification, sales, order management and delivery of customer's orders.
  • Generate leads through internet research, marketing, trade show participation, internal department cross-selling, and referrals.
  • Manage all aspects of SalesForce CRM integration and administration throughout the entire sales department
  • Achieve profitable relationships with current and prospective customers by providing exceptional customer support through attentiveness and extensive product knowledge.
  • Show more

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Territory manager vs sales manager skills

Common territory manager skills
  • Customer Service, 13%
  • Patients, 8%
  • Product Knowledge, 7%
  • Work Ethic, 7%
  • CRM, 5%
  • Excellent Interpersonal, 4%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%

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