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Territory manager vs sales team leader

The differences between territory managers and sales team leaders can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a territory manager, becoming a sales team leader takes usually requires 4-6 years. Additionally, a territory manager has an average salary of $73,728, which is higher than the $51,578 average annual salary of a sales team leader.

The top three skills for a territory manager include customer service, patients and product knowledge. The most important skills for a sales team leader are sales floor, product knowledge, and customer service.

Territory manager vs sales team leader overview

Territory ManagerSales Team Leader
Yearly salary$73,728$51,578
Hourly rate$35.45$24.80
Growth rate5%4%
Number of jobs106,325227,509
Job satisfaction4-
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 60%
Average age4643
Years of experience86

What does a territory manager do?

A territory manager is responsible for monitoring the sales operations of the different sales team of an organization. One of the most crucial duties of a territory manager is to encourage the sales team to provide the best results for increasing the company's profitability. Territory managers are conducting sales training, improving marketing strategies and approach, reviewing sales pitches, analyzing current market trends, and reaching sales goals. Territory managers must display exceptional leadership and customer service skills to manage customers' needs and identify more business opportunities.

What does a sales team leader do?

A sales team leader oversees the sales operations within a particular area, ensuring to reach goals within the allotted time. They are primarily responsible for setting goals, devising sales strategies, evaluating sales team performance, assigning tasks, and providing support and corrective measures should there be any concerns. Furthermore, as a team leader, it is essential to encourage the sales force, shape them into valuable members of the company, and implement all of the organization's regulations and policies.

Territory manager vs sales team leader salary

Territory managers and sales team leaders have different pay scales, as shown below.

Territory ManagerSales Team Leader
Average salary$73,728$51,578
Salary rangeBetween $46,000 And $117,000Between $35,000 And $73,000
Highest paying CitySeattle, WAMiddletown, NJ
Highest paying stateAlaskaRhode Island
Best paying companyFUJIFILM Diosynth BiotechnologiesIdera
Best paying industryPharmaceuticalFinance

Differences between territory manager and sales team leader education

There are a few differences between a territory manager and a sales team leader in terms of educational background:

Territory ManagerSales Team Leader
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 60%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaSUNY College of Technology at Delhi

Territory manager vs sales team leader demographics

Here are the differences between territory managers' and sales team leaders' demographics:

Territory ManagerSales Team Leader
Average age4643
Gender ratioMale, 71.3% Female, 28.7%Male, 60.4% Female, 39.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.6% American Indian and Alaska Native, 0.7%
LGBT Percentage7%9%

Differences between territory manager and sales team leader duties and responsibilities

Territory manager example responsibilities.

  • Achieve MVP in Q3 2003 and Q1 through Q4 2004.
  • Manage promotional budgets focusing on high ROI events, thus increasing sales at lower promotional cost.
  • Manage all aspects of TM specification, sales, order management and delivery of customer's orders.
  • Generate leads through internet research, marketing, trade show participation, internal department cross-selling, and referrals.
  • Manage all aspects of SalesForce CRM integration and administration throughout the entire sales department
  • Achieve profitable relationships with current and prospective customers by providing exceptional customer support through attentiveness and extensive product knowledge.
  • Show more

Sales team leader example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Increase electronics sales and attainment goals on a quarterly basis, rank 4th in company in certain KPI.
  • Process cell phone contracts and sales through POS system while helping customers and using computer applications to complete transactions.
  • Facilitate developmental meetings and conversations with sales teams to discuss KPI and metrics like incremental sales and points of purchase.
  • Conduct PowerPoint training presentations for new and present members.
  • Open and closing the store, including counting cash, opening and closing POS's and creating staff assignments.
  • Show more

Territory manager vs sales team leader skills

Common territory manager skills
  • Customer Service, 13%
  • Patients, 8%
  • Product Knowledge, 7%
  • Work Ethic, 7%
  • CRM, 5%
  • Excellent Interpersonal, 4%
Common sales team leader skills
  • Sales Floor, 22%
  • Product Knowledge, 14%
  • Customer Service, 10%
  • Customer Satisfaction, 6%
  • Exceptional Client, 5%
  • KPI, 4%

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