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Vice president product development vs director, product marketing

The differences between vice presidents product development and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president product development and a director, product marketing. Additionally, a vice president product development has an average salary of $168,835, which is higher than the $141,699 average annual salary of a director, product marketing.

The top three skills for a vice president product development include product development, R and analytics. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Vice president product development vs director, product marketing overview

Vice President Product DevelopmentDirector, Product Marketing
Yearly salary$168,835$141,699
Hourly rate$81.17$68.12
Growth rate10%10%
Number of jobs180,783173,038
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a vice president product development do?

A vice president for product development is responsible for leading the product development team in the execution of development activities to enhance the product's brand image in the market and achieve the sales performance target. Vice presidents for product development monitor the product development techniques from the conceptualization to the final execution and market release. They also handle the budget and resource allocation to support product development operations, ensuring that the outputs meet the quality standards and timetables.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Vice president product development vs director, product marketing salary

Vice presidents product development and directors, product marketing have different pay scales, as shown below.

Vice President Product DevelopmentDirector, Product Marketing
Average salary$168,835$141,699
Salary rangeBetween $109,000 And $259,000Between $97,000 And $205,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyGoogleMeta
Best paying industryTechnologyTechnology

Differences between vice president product development and director, product marketing education

There are a few differences between a vice president product development and a director, product marketing in terms of educational background:

Vice President Product DevelopmentDirector, Product Marketing
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president product development vs director, product marketing demographics

Here are the differences between vice presidents product development' and directors, product marketing' demographics:

Vice President Product DevelopmentDirector, Product Marketing
Average age3939
Gender ratioMale, 78.1% Female, 21.9%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president product development and director, product marketing duties and responsibilities

Vice president product development example responsibilities.

  • Define and manage the release of the Microsoft .NET interoperability product line for webMethods Java platforms.
  • Manage all digital marketing activities including SEO, PPC, social media, email, website strategy.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Develop product development process, using scrum techniques that enable consistent performance improvements.
  • Move the team to agile scrum.
  • Re-Design and launch new corporate website, introducing update content, improve navigation, enhance SEO strategies.
  • Show more

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Vice president product development vs director, product marketing skills

Common vice president product development skills
  • Product Development, 14%
  • R, 6%
  • Analytics, 6%
  • Product Management, 6%
  • Project Management, 6%
  • Business Development, 5%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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