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The differences between vice president, product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, product manager and a brand manager. Additionally, a vice president, product manager has an average salary of $144,547, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a vice president, product manager include product management, project management and portfolio. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Vice President, Product Manager | Brand Manager | |
| Yearly salary | $144,547 | $97,789 |
| Hourly rate | $69.49 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 134,144 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president, product manager is an executive professional who is responsible for managing a team of product managers that guide the success of a product and improving it. This vice president must develop marketing initiatives that could drive customer growth, product development, and improving cross-sell campaigns. The vice president should collaborate with multiple teams to provide various product ideas and business cases. This vice president must also interact with clients so that they can identify their needs and address issues related to the product.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Vice president, product managers and brand managers have different pay scales, as shown below.
| Vice President, Product Manager | Brand Manager | |
| Average salary | $144,547 | $97,789 |
| Salary range | Between $102,000 And $204,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Rhode Island | Rhode Island |
| Best paying company | Pacific Investment Management Company LLC | Meta |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a vice president, product manager and a brand manager in terms of educational background:
| Vice President, Product Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice president, product managers' and brand managers' demographics:
| Vice President, Product Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |