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Vice president, product manager vs marketing manager/project manager

The differences between vice president, product managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, product manager and a marketing manager/project manager. Additionally, a vice president, product manager has an average salary of $144,547, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a vice president, product manager include product management, project management and portfolio. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Vice president, product manager vs marketing manager/project manager overview

Vice President, Product ManagerMarketing Manager/Project Manager
Yearly salary$144,547$78,368
Hourly rate$69.49$37.68
Growth rate10%10%
Number of jobs134,144187,949
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a vice president, product manager do?

A vice president, product manager is an executive professional who is responsible for managing a team of product managers that guide the success of a product and improving it. This vice president must develop marketing initiatives that could drive customer growth, product development, and improving cross-sell campaigns. The vice president should collaborate with multiple teams to provide various product ideas and business cases. This vice president must also interact with clients so that they can identify their needs and address issues related to the product.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Vice president, product manager vs marketing manager/project manager salary

Vice president, product managers and marketing manager/project managers have different pay scales, as shown below.

Vice President, Product ManagerMarketing Manager/Project Manager
Average salary$144,547$78,368
Salary rangeBetween $102,000 And $204,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateRhode IslandNevada
Best paying companyPacific Investment Management Company LLCMeta
Best paying industryFinanceTechnology

Differences between vice president, product manager and marketing manager/project manager education

There are a few differences between a vice president, product manager and a marketing manager/project manager in terms of educational background:

Vice President, Product ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president, product manager vs marketing manager/project manager demographics

Here are the differences between vice president, product managers' and marketing manager/project managers' demographics:

Vice President, Product ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 64.6% Female, 35.4%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president, product manager and marketing manager/project manager duties and responsibilities

Vice president, product manager example responsibilities.

  • Manage and create original content for all of the firm's websites using HTML, JavaScript and CSS.
  • Manage implementation of security procedures for ACH customer file delivery.
  • Manage treasury management payment solutions and liquidity product cross-sell initiatives to small business customers.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Perform ROI research and analysis to secure product/project funding.
  • Develop new products with excellent ROI for growing market changes and technology developments.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Vice president, product manager vs marketing manager/project manager skills

Common vice president, product manager skills
  • Product Management, 9%
  • Project Management, 6%
  • Portfolio, 5%
  • Product Strategy, 5%
  • Product Roadmap, 4%
  • Business Cases, 4%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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