Post job

Vice president, product manager vs marketing vice president

The differences between vice president, product managers and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, product manager and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $144,547 average annual salary of a vice president, product manager.

The top three skills for a vice president, product manager include product management, project management and portfolio. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.

Vice president, product manager vs marketing vice president overview

Vice President, Product ManagerMarketing Vice President
Yearly salary$144,547$177,188
Hourly rate$69.49$85.19
Growth rate10%10%
Number of jobs134,144111,356
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a vice president, product manager do?

A vice president, product manager is an executive professional who is responsible for managing a team of product managers that guide the success of a product and improving it. This vice president must develop marketing initiatives that could drive customer growth, product development, and improving cross-sell campaigns. The vice president should collaborate with multiple teams to provide various product ideas and business cases. This vice president must also interact with clients so that they can identify their needs and address issues related to the product.

What does a marketing vice president do?

Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.

Vice president, product manager vs marketing vice president salary

Vice president, product managers and marketing vice presidents have different pay scales, as shown below.

Vice President, Product ManagerMarketing Vice President
Average salary$144,547$177,188
Salary rangeBetween $102,000 And $204,000Between $121,000 And $258,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandOregon
Best paying companyPacific Investment Management Company LLCCoty
Best paying industryFinanceRetail

Differences between vice president, product manager and marketing vice president education

There are a few differences between a vice president, product manager and a marketing vice president in terms of educational background:

Vice President, Product ManagerMarketing Vice President
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president, product manager vs marketing vice president demographics

Here are the differences between vice president, product managers' and marketing vice presidents' demographics:

Vice President, Product ManagerMarketing Vice President
Average age3939
Gender ratioMale, 64.6% Female, 35.4%Male, 64.4% Female, 35.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president, product manager and marketing vice president duties and responsibilities

Vice president, product manager example responsibilities.

  • Manage and create original content for all of the firm's websites using HTML, JavaScript and CSS.
  • Manage implementation of security procedures for ACH customer file delivery.
  • Manage treasury management payment solutions and liquidity product cross-sell initiatives to small business customers.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Perform ROI research and analysis to secure product/project funding.
  • Develop new products with excellent ROI for growing market changes and technology developments.
  • Show more

Marketing vice president example responsibilities.

  • Lead the procurement of all physical products and RFP design.
  • Manage Facebook account and promote upcoming events on campus using different marketing tactics
  • Work both from RFP and from prospecting.
  • Include oversight of all creative development, messaging and production of collateral materials for donors.
  • Spearhead and implement the change management initiative to roll out HCP MCM to entire company.
  • Create the structure and foundation for an in-house call center team that receives 15-20k calls a month.
  • Show more

Vice president, product manager vs marketing vice president skills

Common vice president, product manager skills
  • Product Management, 9%
  • Project Management, 6%
  • Portfolio, 5%
  • Product Strategy, 5%
  • Product Roadmap, 4%
  • Business Cases, 4%
Common marketing vice president skills
  • Digital Marketing, 14%
  • Analytics, 8%
  • Marketing Campaigns, 5%
  • SEO, 4%
  • Integrated Marketing, 3%
  • CRM, 3%

Browse executive management jobs