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Vice president, product manager vs media manager

The differences between vice president, product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, product manager and a media manager. Additionally, a vice president, product manager has an average salary of $144,547, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a vice president, product manager include product management, project management and portfolio. The most important skills for a media manager are digital marketing, kpis, and media planning.

Vice president, product manager vs media manager overview

Vice President, Product ManagerMedia Manager
Yearly salary$144,547$96,475
Hourly rate$69.49$46.38
Growth rate10%10%
Number of jobs134,144110,888
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a vice president, product manager do?

A vice president, product manager is an executive professional who is responsible for managing a team of product managers that guide the success of a product and improving it. This vice president must develop marketing initiatives that could drive customer growth, product development, and improving cross-sell campaigns. The vice president should collaborate with multiple teams to provide various product ideas and business cases. This vice president must also interact with clients so that they can identify their needs and address issues related to the product.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Vice president, product manager vs media manager salary

Vice president, product managers and media managers have different pay scales, as shown below.

Vice President, Product ManagerMedia Manager
Average salary$144,547$96,475
Salary rangeBetween $102,000 And $204,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandPennsylvania
Best paying companyPacific Investment Management Company LLCMeta
Best paying industryFinanceAutomotive

Differences between vice president, product manager and media manager education

There are a few differences between a vice president, product manager and a media manager in terms of educational background:

Vice President, Product ManagerMedia Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president, product manager vs media manager demographics

Here are the differences between vice president, product managers' and media managers' demographics:

Vice President, Product ManagerMedia Manager
Average age3939
Gender ratioMale, 64.6% Female, 35.4%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president, product manager and media manager duties and responsibilities

Vice president, product manager example responsibilities.

  • Manage and create original content for all of the firm's websites using HTML, JavaScript and CSS.
  • Manage implementation of security procedures for ACH customer file delivery.
  • Manage treasury management payment solutions and liquidity product cross-sell initiatives to small business customers.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Perform ROI research and analysis to secure product/project funding.
  • Develop new products with excellent ROI for growing market changes and technology developments.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Vice president, product manager vs media manager skills

Common vice president, product manager skills
  • Product Management, 9%
  • Project Management, 6%
  • Portfolio, 5%
  • Product Strategy, 5%
  • Product Roadmap, 4%
  • Business Cases, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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