Web content manager vs brand manager

The differences between web content managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web content manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $74,186 average annual salary of a web content manager.

The top three skills for a web content manager include web content, content management system and wordpress. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Web content manager vs brand manager overview

	Web Content Manager	Brand Manager
Yearly salary	$74,186	$97,789
Hourly rate	$35.67	$47.01
Growth rate	10%	10%
Number of jobs	61,192	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a web content manager do?

Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Web content manager vs brand manager salary

Web content managers and brand managers have different pay scales, as shown below.

	Web Content Manager	Brand Manager
Average salary	$74,186	$97,789
Salary range	Between $49,000 And $110,000	Between $72,000 And $131,000
Highest paying City	San Mateo, CA	Parsippany-Troy Hills, NJ
Highest paying state	California	Rhode Island
Best paying company	Gap Inc.	Meta
Best paying industry	Technology	Manufacturing

Differences between web content manager and brand manager education

There are a few differences between a web content manager and a brand manager in terms of educational background:

	Web Content Manager	Brand Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Web content manager vs brand manager demographics

Here are the differences between web content managers' and brand managers' demographics:

	Web Content Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 47.1% Female, 52.9%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between web content manager and brand manager duties and responsibilities

Web content manager example responsibilities.

Create and manage content for college website using HTML5, CSS, and Javascript.
Manage and edit the NYU alumni Facebook and LinkedIn community of 2,300 and 800 participants respectively.
Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
Manage social media marketing, including Instagram
Develop MBUSA's sites using XML, XSLT and JSP.
Design WordPress landing pages for events and promotions.

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Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

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Web content manager vs brand manager skills

Common web content manager skills

Web Content, 23%
Content Management System, 4%
WordPress, 4%
Google Analytics, 4%
Digital Marketing, 4%
HTML, 3%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Updated January 8, 2025

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