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The differences between web content managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web content manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for a web content manager include web content, content management system and wordpress. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Web Content Manager | Digital Marketing Manager | |
| Yearly salary | $74,186 | $99,563 |
| Hourly rate | $35.67 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,192 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Web content managers and digital marketing managers have different pay scales, as shown below.
| Web Content Manager | Digital Marketing Manager | |
| Average salary | $74,186 | $99,563 |
| Salary range | Between $49,000 And $110,000 | Between $71,000 And $138,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Gap Inc. | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a web content manager and a digital marketing manager in terms of educational background:
| Web Content Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between web content managers' and digital marketing managers' demographics:
| Web Content Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |