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The differences between web content managers and market development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web content manager and a market development manager. Additionally, a market development manager has an average salary of $111,159, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for a web content manager include web content, content management system and wordpress. The most important skills for a market development manager are digital marketing, market development, and competitor analysis.
| Web Content Manager | Market Development Manager | |
| Yearly salary | $74,186 | $111,159 |
| Hourly rate | $35.67 | $53.44 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,192 | 173,901 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
Web content managers and market development managers have different pay scales, as shown below.
| Web Content Manager | Market Development Manager | |
| Average salary | $74,186 | $111,159 |
| Salary range | Between $49,000 And $110,000 | Between $74,000 And $165,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | Maryland |
| Best paying company | Gap Inc. | Apple |
| Best paying industry | Technology | Technology |
There are a few differences between a web content manager and a market development manager in terms of educational background:
| Web Content Manager | Market Development Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between web content managers' and market development managers' demographics:
| Web Content Manager | Market Development Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 70.0% Female, 30.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |