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The differences between web content managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web content manager and a marketing account manager. Additionally, a web content manager has an average salary of $74,186, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a web content manager include web content, content management system and wordpress. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Web Content Manager | Marketing Account Manager | |
| Yearly salary | $74,186 | $67,983 |
| Hourly rate | $35.67 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,192 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Web content managers and marketing account managers have different pay scales, as shown below.
| Web Content Manager | Marketing Account Manager | |
| Average salary | $74,186 | $67,983 |
| Salary range | Between $49,000 And $110,000 | Between $50,000 And $91,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Gap Inc. | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a web content manager and a marketing account manager in terms of educational background:
| Web Content Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between web content managers' and marketing account managers' demographics:
| Web Content Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |