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The differences between web content managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web content manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for a web content manager include web content, content management system and wordpress. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Web Content Manager | Online Marketing Manager | |
| Yearly salary | $74,186 | $96,212 |
| Hourly rate | $35.67 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,192 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Web content managers and online marketing managers have different pay scales, as shown below.
| Web Content Manager | Online Marketing Manager | |
| Average salary | $74,186 | $96,212 |
| Salary range | Between $49,000 And $110,000 | Between $69,000 And $133,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Gap Inc. | Meta |
| Best paying industry | Technology | Utilities |
There are a few differences between a web content manager and an online marketing manager in terms of educational background:
| Web Content Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between web content managers' and online marketing managers' demographics:
| Web Content Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |