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The differences between web content managers and web producers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a web content manager, becoming a web producer takes usually requires 6-12 months. Additionally, a web content manager has an average salary of $74,186, which is higher than the $68,376 average annual salary of a web producer.
The top three skills for a web content manager include web content, content management system and wordpress. The most important skills for a web producer are web content, wordpress, and html css.
| Web Content Manager | Web Producer | |
| Yearly salary | $74,186 | $68,376 |
| Hourly rate | $35.67 | $32.87 |
| Growth rate | 10% | 8% |
| Number of jobs | 61,192 | 17,519 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Average age | 39 | 40 |
| Years of experience | 10 | 12 |
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
A Web Producer is responsible for monitoring the servers' performance and managing web traffic. Web Producers work with the system engineers in designing web features with a user-friendly interface for smooth navigation and transitions. They may also conduct data analysis through surveys to identify opportunities to enhance the site's content and drive more audience. A Web Producer must have excellent communication and technical skills, especially in conducting preventive maintenance and perform immediate troubleshooting for downtimes and system failures.
Web content managers and web producers have different pay scales, as shown below.
| Web Content Manager | Web Producer | |
| Average salary | $74,186 | $68,376 |
| Salary range | Between $49,000 And $110,000 | Between $48,000 And $97,000 |
| Highest paying City | San Mateo, CA | San Mateo, CA |
| Highest paying state | California | Georgia |
| Best paying company | Gap Inc. | Genentech |
| Best paying industry | Technology | Technology |
There are a few differences between a web content manager and a web producer in terms of educational background:
| Web Content Manager | Web Producer | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Massachusetts Institute of Technology |
Here are the differences between web content managers' and web producers' demographics:
| Web Content Manager | Web Producer | |
| Average age | 39 | 40 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 14% |