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The differences between advertising analysts and analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising analyst, becoming an analyst takes usually requires 2-4 years. Additionally, an analyst has an average salary of $73,007, which is higher than the $55,380 average annual salary of an advertising analyst.
The top three skills for an advertising analyst include digital marketing, b testing and facebook. The most important skills for an analyst are customer service, troubleshoot, and data analysis.
| Advertising Analyst | Analyst | |
| Yearly salary | $55,380 | $73,007 |
| Hourly rate | $26.62 | $35.10 |
| Growth rate | 19% | 11% |
| Number of jobs | 26,343 | 253,138 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 67% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.
Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
Advertising analysts and analysts have different pay scales, as shown below.
| Advertising Analyst | Analyst | |
| Average salary | $55,380 | $73,007 |
| Salary range | Between $39,000 And $77,000 | Between $53,000 And $99,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | The Citadel |
| Best paying industry | Technology | Technology |
There are a few differences between an advertising analyst and an analyst in terms of educational background:
| Advertising Analyst | Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between advertising analysts' and analysts' demographics:
| Advertising Analyst | Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 52.4% Female, 47.6% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.9% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.3% White, 65.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |