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The differences between advertising analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising analyst and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $55,380 average annual salary of an advertising analyst.
The top three skills for an advertising analyst include digital marketing, b testing and facebook. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Advertising Analyst | Marketing Analyst | |
| Yearly salary | $55,380 | $59,380 |
| Hourly rate | $26.62 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 26,343 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Advertising analysts and marketing analysts have different pay scales, as shown below.
| Advertising Analyst | Marketing Analyst | |
| Average salary | $55,380 | $59,380 |
| Salary range | Between $39,000 And $77,000 | Between $41,000 And $84,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between an advertising analyst and a marketing analyst in terms of educational background:
| Advertising Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising analysts' and marketing analysts' demographics:
| Advertising Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.9% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |