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The differences between advertising analysts and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising analyst and a research analyst. Additionally, a research analyst has an average salary of $70,232, which is higher than the $55,380 average annual salary of an advertising analyst.
The top three skills for an advertising analyst include digital marketing, b testing and facebook. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Advertising Analyst | Research Analyst | |
| Yearly salary | $55,380 | $70,232 |
| Hourly rate | $26.62 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 26,343 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Advertising analysts and research analysts have different pay scales, as shown below.
| Advertising Analyst | Research Analyst | |
| Average salary | $55,380 | $70,232 |
| Salary range | Between $39,000 And $77,000 | Between $45,000 And $107,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | The Citadel |
| Best paying industry | Technology | Finance |
There are a few differences between an advertising analyst and a research analyst in terms of educational background:
| Advertising Analyst | Research Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising analysts' and research analysts' demographics:
| Advertising Analyst | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.9% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |