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The differences between advertising sales and business sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales and a business sales associate. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $59,485 average annual salary of a business sales associate.
The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for a business sales associate are business sales, product knowledge, and customer satisfaction.
| Advertising Sales | Business Sales Associate | |
| Yearly salary | $73,239 | $59,485 |
| Hourly rate | $35.21 | $28.60 |
| Growth rate | -8% | 4% |
| Number of jobs | 132,877 | 359,630 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 63% |
| Average age | 44 | 47 |
| Years of experience | 4 | 4 |
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
A business sales associate's primary goal is to secure sales and reach sales targets. To make this possible, a business sales associate conducts market research and analyses to identify new business and client opportunities, generates leads, and develops sales strategies. They usually reach out to potential clients or representatives through calls or correspondence, arrange appointments, discuss product or service specifications, organize payment plans, and negotiate contracts, building positive business relationships along the way. Moreover, they produce progress reports and coordinate with managers regularly.
Advertising sales and business sales associates have different pay scales, as shown below.
| Advertising Sales | Business Sales Associate | |
| Average salary | $73,239 | $59,485 |
| Salary range | Between $58,000 And $91,000 | Between $42,000 And $84,000 |
| Highest paying City | New York, NY | - |
| Highest paying state | New York | - |
| Best paying company | eBay | - |
| Best paying industry | Transportation | - |
There are a few differences between an advertising sales and a business sales associate in terms of educational background:
| Advertising Sales | Business Sales Associate | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Alfred |
Here are the differences between advertising sales' and business sales associates' demographics:
| Advertising Sales | Business Sales Associate | |
| Average age | 44 | 47 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 60.0% Female, 40.0% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |