Advertising sales vs outside sales consultant

The differences between advertising sales and outside sales consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales and an outside sales consultant. Additionally, an outside sales consultant has an average salary of $76,601, which is higher than the $73,239 average annual salary of an advertising sales.

The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for an outside sales consultant are customer service, in-home, and CRM.

Advertising sales vs outside sales consultant overview

	Advertising Sales	Outside Sales Consultant
Yearly salary	$73,239	$76,601
Hourly rate	$35.21	$36.83
Growth rate	-8%	4%
Number of jobs	132,877	230,853
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 69%
Average age	44	47
Years of experience	4	4

What does an advertising sales do?

An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.

What does an outside sales consultant do?

An outside sales consultant is responsible for conducting sales for both prospective and existing customers. Your duties may vary, but common tasks include traveling to meet potential and existing customers, organizing meetings with customers regularly, and educating customers on the benefits of products and services. As an outside sales representative, you are responsible for monitoring the new products, market conditions and competitors, and assisting in building the brand with the help of the marketing department.

Advertising sales vs outside sales consultant salary

Advertising sales and outside sales consultants have different pay scales, as shown below.

	Advertising Sales	Outside Sales Consultant
Average salary	$73,239	$76,601
Salary range	Between $58,000 And $91,000	Between $48,000 And $120,000
Highest paying City	New York, NY	San Francisco, CA
Highest paying state	New York	Delaware
Best paying company	eBay	Current TV
Best paying industry	Transportation	Energy

Differences between advertising sales and outside sales consultant education

There are a few differences between an advertising sales and an outside sales consultant in terms of educational background:

	Advertising Sales	Outside Sales Consultant
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Pennsylvania	SUNY College of Technology at Alfred

Advertising sales vs outside sales consultant demographics

Here are the differences between advertising sales' and outside sales consultants' demographics:

	Advertising Sales	Outside Sales Consultant
Average age	44	47
Gender ratio	Male, 47.8% Female, 52.2%	Male, 63.5% Female, 36.5%
Race ratio	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	6%

Differences between advertising sales and outside sales consultant duties and responsibilities

Advertising sales example responsibilities.

Operate Salesforce and manage opportunities accordingly.
Present an advertisement solution with an attainable ROI.
Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
Educate business owners on search engines (yahoo, google, etc . )

Outside sales consultant example responsibilities.

Utilize CRM data to deliver critical insights into product trends and manage leads for new product offerings.
Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
Perform data entry or require customer information into company CRM system in order to create and maintain an ongoing sales base.
Develop special reports, publications, spreadsheets and PowerPoint presentations.
Cultivate strategic relationships and maximize sales volume by identifying fast ROI projects, seizing market opportunities and aggressively pursuing new business.
Create a zip code analysis tool to identify Medicaid recipients' target areas for strategic marketing penetration.

Advertising sales vs outside sales consultant skills

Common advertising sales skills

Media Sales, 20%
Business Relationships, 12%
Business Development, 10%
Newspapers, 10%
SEO, 10%
Real Estate, 6%

Common outside sales consultant skills

Customer Service, 14%
In-Home, 9%
CRM, 8%
Sales Presentations, 7%
Lead Generation, 6%
Excellent Presentation, 5%

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Advertising Sales
Advertising Sales vs Outside Sales Consultant

Updated January 8, 2025

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