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The differences between advertising sales and outside sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales and an outside sales representative. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $60,443 average annual salary of an outside sales representative.
The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for an outside sales representative are customer service, work ethic, and sales process.
| Advertising Sales | Outside Sales Representative | |
| Yearly salary | $73,239 | $60,443 |
| Hourly rate | $35.21 | $29.06 |
| Growth rate | -8% | 4% |
| Number of jobs | 132,877 | 218,034 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 67% |
| Average age | 44 | 47 |
| Years of experience | 4 | 4 |
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
An Outside Sales Representative specializes in customer service and relations, focusing on reaching sales targets through selling and networking with clients. Among the duties revolve around reaching out to customers through calls, email, or even arranging appointments, monitoring and keeping an organized record of sales, communicating with managers or supervisors, adhering to the company's policies and regulations, and keeping extensive knowledge about the brand and the trends. Besides building rapport with customers, it is also essential for an Outside Sales Representative to be proactive and create strategies to help meet the sales target.
Advertising sales and outside sales representatives have different pay scales, as shown below.
| Advertising Sales | Outside Sales Representative | |
| Average salary | $73,239 | $60,443 |
| Salary range | Between $58,000 And $91,000 | Between $41,000 And $87,000 |
| Highest paying City | New York, NY | Minneapolis, MN |
| Highest paying state | New York | New Jersey |
| Best paying company | eBay | Microsoft |
| Best paying industry | Transportation | Manufacturing |
There are a few differences between an advertising sales and an outside sales representative in terms of educational background:
| Advertising Sales | Outside Sales Representative | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Alfred |
Here are the differences between advertising sales' and outside sales representatives' demographics:
| Advertising Sales | Outside Sales Representative | |
| Average age | 44 | 47 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 71.5% Female, 28.5% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.4% Asian, 5.2% White, 72.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |