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The differences between advertising sales and sales consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales and a sales consultant. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $60,135 average annual salary of a sales consultant.
The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for a sales consultant are sales process, product knowledge, and POS.
| Advertising Sales | Sales Consultant | |
| Yearly salary | $73,239 | $60,135 |
| Hourly rate | $35.21 | $28.91 |
| Growth rate | -8% | 4% |
| Number of jobs | 132,877 | 227,636 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 56% |
| Average age | 44 | 47 |
| Years of experience | 4 | 4 |
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
Sales consultants are employees who work in the sales department of a company. They are usually more skilled than usual sales employees. As such, they are usually given more complicated products or services to sell because they will be able to explain the product or service to the customers better. Sales consultants have in-depth knowledge of the offerings of the company. They talk to customers, understand what the customers need, and match the customers' needs with company products that can address the needs. They should also be updated on trends in the market and what is currently popular with the masses.
Advertising sales and sales consultants have different pay scales, as shown below.
| Advertising Sales | Sales Consultant | |
| Average salary | $73,239 | $60,135 |
| Salary range | Between $58,000 And $91,000 | Between $37,000 And $97,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | eBay | |
| Best paying industry | Transportation | Finance |
There are a few differences between an advertising sales and a sales consultant in terms of educational background:
| Advertising Sales | Sales Consultant | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 56% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Alfred |
Here are the differences between advertising sales' and sales consultants' demographics:
| Advertising Sales | Sales Consultant | |
| Average age | 44 | 47 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 63.2% Female, 36.8% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.8% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |