Allocation analyst vs marketing consultant

The differences between allocation analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an allocation analyst and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $65,773 average annual salary of an allocation analyst.

The top three skills for an allocation analyst include allocation strategies, purchase orders and logistics. The most important skills for a marketing consultant are customer service, web content, and media sales.

Allocation analyst vs marketing consultant overview

	Allocation Analyst	Marketing Consultant
Yearly salary	$65,773	$70,593
Hourly rate	$31.62	$33.94
Growth rate	19%	19%
Number of jobs	8,917	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does an allocation analyst do?

In the retail industry, an allocation analyst is in charge of providing analytical services to optimize a company's supply chain operations. Among their responsibilities include performing market research and analysis, determining the customers' purchase needs, managing product inventory, coordinating with store managers, gathering and analyzing data from internal and external parties, keeping abreast with the latest trends, and developing strategies to reach sales and inventory targets. Moreover, an allocation analyst must maintain an active communication line with staff while enforcing and promoting the company's policies and regulations.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Allocation analyst vs marketing consultant salary

Allocation analysts and marketing consultants have different pay scales, as shown below.

	Allocation Analyst	Marketing Consultant
Average salary	$65,773	$70,593
Salary range	Between $47,000 And $90,000	Between $44,000 And $112,000
Highest paying City	Dover, DE	Wilmington, DE
Highest paying state	Delaware	Delaware
Best paying company	Wellington Management	Meta
Best paying industry	Retail	Technology

Differences between allocation analyst and marketing consultant education

There are a few differences between an allocation analyst and a marketing consultant in terms of educational background:

	Allocation Analyst	Marketing Consultant
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Allocation analyst vs marketing consultant demographics

Here are the differences between allocation analysts' and marketing consultants' demographics:

	Allocation Analyst	Marketing Consultant
Average age	37	37
Gender ratio	Male, 29.3% Female, 70.7%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 11.1% White, 65.8% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between allocation analyst and marketing consultant duties and responsibilities

Allocation analyst example responsibilities.

Manage sales forecast and inventory at store level using E3.
Analyze and forecast sales, manage inventory levels and determine distribution strategy to all Marshalls stores.
Establish and maintain significant cross-functional relationships with buying team, distribution centers, logistics, store operations and other departments.
Utilize E3 slim to project forecast, sales, and promotional events.
Partner with the JDA systems administrator on the appropriate set up and maintenance of department SKUs.
Analyze POS, inventory and shipment data to make inform decisions regarding replenishment of items at the store level.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Allocation analyst vs marketing consultant skills

Common allocation analyst skills

Allocation Strategies, 11%
Purchase Orders, 8%
Logistics, 7%
Distribution Centers, 4%
Apparel, 4%
Store Sales, 4%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Allocation Analyst
Allocation Analyst vs Marketing Consultant

Updated January 8, 2025

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