Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between allocation analysts and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an allocation analyst and a marketing coordinator. Additionally, an allocation analyst has an average salary of $65,773, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for an allocation analyst include allocation strategies, purchase orders and logistics. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Allocation Analyst | Marketing Coordinator | |
| Yearly salary | $65,773 | $48,326 |
| Hourly rate | $31.62 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 8,917 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
In the retail industry, an allocation analyst is in charge of providing analytical services to optimize a company's supply chain operations. Among their responsibilities include performing market research and analysis, determining the customers' purchase needs, managing product inventory, coordinating with store managers, gathering and analyzing data from internal and external parties, keeping abreast with the latest trends, and developing strategies to reach sales and inventory targets. Moreover, an allocation analyst must maintain an active communication line with staff while enforcing and promoting the company's policies and regulations.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Allocation analysts and marketing coordinators have different pay scales, as shown below.
| Allocation Analyst | Marketing Coordinator | |
| Average salary | $65,773 | $48,326 |
| Salary range | Between $47,000 And $90,000 | Between $34,000 And $67,000 |
| Highest paying City | Dover, DE | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Wellington Management | Keller Williams Capital Properties |
| Best paying industry | Retail | Technology |
There are a few differences between an allocation analyst and a marketing coordinator in terms of educational background:
| Allocation Analyst | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between allocation analysts' and marketing coordinators' demographics:
| Allocation Analyst | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 29.3% Female, 70.7% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 11.1% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |