Allocation analyst vs marketing specialist

The differences between allocation analysts and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an allocation analyst and a marketing specialist. Additionally, an allocation analyst has an average salary of $65,773, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for an allocation analyst include allocation strategies, purchase orders and logistics. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Allocation analyst vs marketing specialist overview

	Allocation Analyst	Marketing Specialist
Yearly salary	$65,773	$54,942
Hourly rate	$31.62	$26.41
Growth rate	19%	19%
Number of jobs	8,917	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does an allocation analyst do?

In the retail industry, an allocation analyst is in charge of providing analytical services to optimize a company's supply chain operations. Among their responsibilities include performing market research and analysis, determining the customers' purchase needs, managing product inventory, coordinating with store managers, gathering and analyzing data from internal and external parties, keeping abreast with the latest trends, and developing strategies to reach sales and inventory targets. Moreover, an allocation analyst must maintain an active communication line with staff while enforcing and promoting the company's policies and regulations.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Allocation analyst vs marketing specialist salary

Allocation analysts and marketing specialists have different pay scales, as shown below.

	Allocation Analyst	Marketing Specialist
Average salary	$65,773	$54,942
Salary range	Between $47,000 And $90,000	Between $36,000 And $82,000
Highest paying City	Dover, DE	Seattle, WA
Highest paying state	Delaware	Washington
Best paying company	Wellington Management	Google
Best paying industry	Retail	Technology

Differences between allocation analyst and marketing specialist education

There are a few differences between an allocation analyst and a marketing specialist in terms of educational background:

	Allocation Analyst	Marketing Specialist
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Allocation analyst vs marketing specialist demographics

Here are the differences between allocation analysts' and marketing specialists' demographics:

	Allocation Analyst	Marketing Specialist
Average age	37	37
Gender ratio	Male, 29.3% Female, 70.7%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 11.1% White, 65.8% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between allocation analyst and marketing specialist duties and responsibilities

Allocation analyst example responsibilities.

Manage sales forecast and inventory at store level using E3.
Analyze and forecast sales, manage inventory levels and determine distribution strategy to all Marshalls stores.
Establish and maintain significant cross-functional relationships with buying team, distribution centers, logistics, store operations and other departments.
Utilize E3 slim to project forecast, sales, and promotional events.
Partner with the JDA systems administrator on the appropriate set up and maintenance of department SKUs.
Analyze POS, inventory and shipment data to make inform decisions regarding replenishment of items at the store level.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Allocation analyst vs marketing specialist skills

Common allocation analyst skills

Allocation Strategies, 11%
Purchase Orders, 8%
Logistics, 7%
Distribution Centers, 4%
Apparel, 4%
Store Sales, 4%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Allocation Analyst vs Marketing Specialist

Updated January 8, 2025

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