Analytical manager vs brand manager

The differences between analytical managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an analytical manager and a brand manager. Additionally, an analytical manager has an average salary of $119,134, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for an analytical manager include tableau, python and visualization. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Analytical manager vs brand manager overview

	Analytical Manager	Brand Manager
Yearly salary	$119,134	$97,789
Hourly rate	$57.28	$47.01
Growth rate	10%	10%
Number of jobs	49,773	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does an analytical manager do?

An analytical manager is an individual who is responsible for providing data or statistical analysis to understand the business objectives of a company. Analytical managers must be technical experts to guide the company regarding Google Analytics, media traffic, and conversion tracking. They produce operational and hazard risk key performance indicators that will provide transparency of the business operations and track the progress of new business initiatives. Analytical managers must also develop financial models for innovative new services.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Analytical manager vs brand manager salary

Analytical managers and brand managers have different pay scales, as shown below.

	Analytical Manager	Brand Manager
Average salary	$119,134	$97,789
Salary range	Between $89,000 And $158,000	Between $72,000 And $131,000
Highest paying City	San Francisco, CA	Parsippany-Troy Hills, NJ
Highest paying state	California	Rhode Island
Best paying company	The Citadel	Meta
Best paying industry	Professional	Manufacturing

Differences between analytical manager and brand manager education

There are a few differences between an analytical manager and a brand manager in terms of educational background:

	Analytical Manager	Brand Manager
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Analytical manager vs brand manager demographics

Here are the differences between analytical managers' and brand managers' demographics:

	Analytical Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 66.6% Female, 33.4%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between analytical manager and brand manager duties and responsibilities

Analytical manager example responsibilities.

Manage and create a store specific macro space optimization model.
Set, monitor and manage service level targets and KPI goals.
Manage java script tag placement and log file procedures for website tracking purposes.
Lead customer acquisition through affiliates, target display advertising, SEM, SEO and shopping engines.
Develop and oversee Unica training classes for relevant content and manage the training of the staff.
Manage and implement search marketing campaigns and A/B and multivariate product, price, and promotional tests.

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Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

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Analytical manager vs brand manager skills

Common analytical manager skills

Tableau, 9%
Python, 7%
Visualization, 6%
Data Analytics, 6%
Power Bi, 6%
Digital Marketing, 4%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Updated January 8, 2025

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