Analytical manager vs category manager

Differences between analytical manager and category manager duties and responsibilities

Analytical manager example responsibilities.

• Manage and create a store specific macro space optimization model.
• Set, monitor and manage service level targets and KPI goals.
• Manage java script tag placement and log file procedures for website tracking purposes.
• Lead customer acquisition through affiliates, target display advertising, SEM, SEO and shopping engines.
• Develop and oversee Unica training classes for relevant content and manage the training of the staff.
• Manage and implement search marketing campaigns and A/B and multivariate product, price, and promotional tests.
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Category manager example responsibilities.

• Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
• Manage and create purchase plans and OTB's.
• Design and manage all BTL plans for the brands.
• Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
• Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
• Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
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