Analytical manager vs content manager

The differences between analytical managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an analytical manager and a content manager. Additionally, an analytical manager has an average salary of $119,134, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for an analytical manager include tableau, python and visualization. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Analytical manager vs content manager overview

	Analytical Manager	Content Manager
Yearly salary	$119,134	$75,124
Hourly rate	$57.28	$36.12
Growth rate	10%	10%
Number of jobs	49,773	108,058
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does an analytical manager do?

An analytical manager is an individual who is responsible for providing data or statistical analysis to understand the business objectives of a company. Analytical managers must be technical experts to guide the company regarding Google Analytics, media traffic, and conversion tracking. They produce operational and hazard risk key performance indicators that will provide transparency of the business operations and track the progress of new business initiatives. Analytical managers must also develop financial models for innovative new services.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Analytical manager vs content manager salary

Analytical managers and content managers have different pay scales, as shown below.

	Analytical Manager	Content Manager
Average salary	$119,134	$75,124
Salary range	Between $89,000 And $158,000	Between $50,000 And $111,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	Washington
Best paying company	The Citadel	Meta
Best paying industry	Professional	Technology

Differences between analytical manager and content manager education

There are a few differences between an analytical manager and a content manager in terms of educational background:

	Analytical Manager	Content Manager
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 77%
Most common major	Business	English
Most common college	University of Georgia	University of Georgia

Analytical manager vs content manager demographics

Here are the differences between analytical managers' and content managers' demographics:

	Analytical Manager	Content Manager
Average age	39	39
Gender ratio	Male, 66.6% Female, 33.4%	Male, 49.1% Female, 50.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between analytical manager and content manager duties and responsibilities

Analytical manager example responsibilities.

Manage and create a store specific macro space optimization model.
Set, monitor and manage service level targets and KPI goals.
Manage java script tag placement and log file procedures for website tracking purposes.
Lead customer acquisition through affiliates, target display advertising, SEM, SEO and shopping engines.
Develop and oversee Unica training classes for relevant content and manage the training of the staff.
Manage and implement search marketing campaigns and A/B and multivariate product, price, and promotional tests.

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Content manager example responsibilities.

Manage social media, blogging, SEO strategy, and outreach.
Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
Manage social media marketing, including Instagram
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Web management responsibilities include WordPress and basic HTML.

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Analytical manager vs content manager skills

Common analytical manager skills

Tableau, 9%
Python, 7%
Visualization, 6%
Data Analytics, 6%
Power Bi, 6%
Digital Marketing, 4%

Common content manager skills

Digital Marketing, 9%
Content Strategy, 7%
Content Creation, 6%
Project Management, 6%
Web Content, 6%
Content Development, 4%

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Updated January 8, 2025

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