Analytical manager vs marketing director

The differences between analytical managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an analytical manager and a marketing director. Additionally, an analytical manager has an average salary of $119,134, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for an analytical manager include tableau, python and visualization. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Analytical manager vs marketing director overview

	Analytical Manager	Marketing Director
Yearly salary	$119,134	$114,906
Hourly rate	$57.28	$55.24
Growth rate	10%	10%
Number of jobs	49,773	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does an analytical manager do?

An analytical manager is an individual who is responsible for providing data or statistical analysis to understand the business objectives of a company. Analytical managers must be technical experts to guide the company regarding Google Analytics, media traffic, and conversion tracking. They produce operational and hazard risk key performance indicators that will provide transparency of the business operations and track the progress of new business initiatives. Analytical managers must also develop financial models for innovative new services.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Analytical manager vs marketing director salary

Analytical managers and marketing directors have different pay scales, as shown below.

	Analytical Manager	Marketing Director
Average salary	$119,134	$114,906
Salary range	Between $89,000 And $158,000	Between $68,000 And $193,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	The Citadel	Brookfield Properties
Best paying industry	Professional	Manufacturing

Differences between analytical manager and marketing director education

There are a few differences between an analytical manager and a marketing director in terms of educational background:

	Analytical Manager	Marketing Director
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Analytical manager vs marketing director demographics

Here are the differences between analytical managers' and marketing directors' demographics:

	Analytical Manager	Marketing Director
Average age	39	39
Gender ratio	Male, 66.6% Female, 33.4%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between analytical manager and marketing director duties and responsibilities

Analytical manager example responsibilities.

Manage and create a store specific macro space optimization model.
Set, monitor and manage service level targets and KPI goals.
Manage java script tag placement and log file procedures for website tracking purposes.
Lead customer acquisition through affiliates, target display advertising, SEM, SEO and shopping engines.
Develop and oversee Unica training classes for relevant content and manage the training of the staff.
Manage and implement search marketing campaigns and A/B and multivariate product, price, and promotional tests.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Analytical manager vs marketing director skills

Common analytical manager skills

Tableau, 9%
Python, 7%
Visualization, 6%
Data Analytics, 6%
Power Bi, 6%
Digital Marketing, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Analytical Manager
Analytical Manager vs Marketing Director

Updated January 8, 2025

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