Analytical manager vs marketing manager

The differences between analytical managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an analytical manager and a marketing manager. Additionally, an analytical manager has an average salary of $119,134, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for an analytical manager include tableau, python and visualization. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Analytical manager vs marketing manager overview

	Analytical Manager	Marketing Manager
Yearly salary	$119,134	$104,550
Hourly rate	$57.28	$50.26
Growth rate	10%	10%
Number of jobs	49,773	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does an analytical manager do?

An analytical manager is an individual who is responsible for providing data or statistical analysis to understand the business objectives of a company. Analytical managers must be technical experts to guide the company regarding Google Analytics, media traffic, and conversion tracking. They produce operational and hazard risk key performance indicators that will provide transparency of the business operations and track the progress of new business initiatives. Analytical managers must also develop financial models for innovative new services.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Analytical manager vs marketing manager salary

Analytical managers and marketing managers have different pay scales, as shown below.

	Analytical Manager	Marketing Manager
Average salary	$119,134	$104,550
Salary range	Between $89,000 And $158,000	Between $71,000 And $153,000
Highest paying City	San Francisco, CA	Menlo Park, CA
Highest paying state	California	California
Best paying company	The Citadel	Meta
Best paying industry	Professional	Technology

Differences between analytical manager and marketing manager education

There are a few differences between an analytical manager and a marketing manager in terms of educational background:

	Analytical Manager	Marketing Manager
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Analytical manager vs marketing manager demographics

Here are the differences between analytical managers' and marketing managers' demographics:

	Analytical Manager	Marketing Manager
Average age	39	39
Gender ratio	Male, 66.6% Female, 33.4%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between analytical manager and marketing manager duties and responsibilities

Analytical manager example responsibilities.

Manage and create a store specific macro space optimization model.
Set, monitor and manage service level targets and KPI goals.
Manage java script tag placement and log file procedures for website tracking purposes.
Lead customer acquisition through affiliates, target display advertising, SEM, SEO and shopping engines.
Develop and oversee Unica training classes for relevant content and manage the training of the staff.
Manage and implement search marketing campaigns and A/B and multivariate product, price, and promotional tests.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Analytical manager vs marketing manager skills

Common analytical manager skills

Tableau, 9%
Python, 7%
Visualization, 6%
Data Analytics, 6%
Power Bi, 6%
Digital Marketing, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

Analytical Manager vs. similar jobs

Analytical Manager related careers

Analytical Manager related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Analytical Manager
Analytical Manager vs Marketing Manager

Updated January 8, 2025

Browse executive management jobs