Analytical manager vs sales and marketing manager

The differences between analytical managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an analytical manager and a sales and marketing manager. Additionally, an analytical manager has an average salary of $119,134, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for an analytical manager include tableau, python and visualization. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Analytical manager vs sales and marketing manager overview

	Analytical Manager	Sales And Marketing Manager
Yearly salary	$119,134	$81,953
Hourly rate	$57.28	$39.40
Growth rate	10%	10%
Number of jobs	49,773	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does an analytical manager do?

An analytical manager is an individual who is responsible for providing data or statistical analysis to understand the business objectives of a company. Analytical managers must be technical experts to guide the company regarding Google Analytics, media traffic, and conversion tracking. They produce operational and hazard risk key performance indicators that will provide transparency of the business operations and track the progress of new business initiatives. Analytical managers must also develop financial models for innovative new services.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Analytical manager vs sales and marketing manager salary

Analytical managers and sales and marketing managers have different pay scales, as shown below.

	Analytical Manager	Sales And Marketing Manager
Average salary	$119,134	$81,953
Salary range	Between $89,000 And $158,000	Between $43,000 And $154,000
Highest paying City	San Francisco, CA	Yonkers, NY
Highest paying state	California	New York
Best paying company	The Citadel	Meta
Best paying industry	Professional	Technology

Differences between analytical manager and sales and marketing manager education

There are a few differences between an analytical manager and a sales and marketing manager in terms of educational background:

	Analytical Manager	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Analytical manager vs sales and marketing manager demographics

Here are the differences between analytical managers' and sales and marketing managers' demographics:

	Analytical Manager	Sales And Marketing Manager
Average age	39	39
Gender ratio	Male, 66.6% Female, 33.4%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between analytical manager and sales and marketing manager duties and responsibilities

Analytical manager example responsibilities.

Manage and create a store specific macro space optimization model.
Set, monitor and manage service level targets and KPI goals.
Manage java script tag placement and log file procedures for website tracking purposes.
Lead customer acquisition through affiliates, target display advertising, SEM, SEO and shopping engines.
Develop and oversee Unica training classes for relevant content and manage the training of the staff.
Manage and implement search marketing campaigns and A/B and multivariate product, price, and promotional tests.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Analytical manager vs sales and marketing manager skills

Common analytical manager skills

Tableau, 9%
Python, 7%
Visualization, 6%
Data Analytics, 6%
Power Bi, 6%
Digital Marketing, 4%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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Analytical Manager
Analytical Manager vs Sales And Marketing Manager

Updated January 8, 2025

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