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The differences between analytical managers and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an analytical manager, becoming a senior marketing analyst takes usually requires 4-6 years. Additionally, an analytical manager has an average salary of $119,134, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for an analytical manager include tableau, python and visualization. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Analytical Manager | Senior Marketing Analyst | |
| Yearly salary | $119,134 | $83,321 |
| Hourly rate | $57.28 | $40.06 |
| Growth rate | 10% | 19% |
| Number of jobs | 49,773 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
An analytical manager is an individual who is responsible for providing data or statistical analysis to understand the business objectives of a company. Analytical managers must be technical experts to guide the company regarding Google Analytics, media traffic, and conversion tracking. They produce operational and hazard risk key performance indicators that will provide transparency of the business operations and track the progress of new business initiatives. Analytical managers must also develop financial models for innovative new services.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Analytical managers and senior marketing analysts have different pay scales, as shown below.
| Analytical Manager | Senior Marketing Analyst | |
| Average salary | $119,134 | $83,321 |
| Salary range | Between $89,000 And $158,000 | Between $63,000 And $109,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | The Citadel | Credit Karma |
| Best paying industry | Professional | Finance |
There are a few differences between an analytical manager and a senior marketing analyst in terms of educational background:
| Analytical Manager | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between analytical managers' and senior marketing analysts' demographics:
| Analytical Manager | Senior Marketing Analyst | |
| Average age | 39 | 37 |
| Gender ratio | Male, 66.6% Female, 33.4% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |