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Analytical strategist vs marketing analyst

The differences between analytical strategists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an analytical strategist and a marketing analyst. Additionally, an analytical strategist has an average salary of $73,709, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for an analytical strategist include data analysis, digital marketing and SAS. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Analytical strategist vs marketing analyst overview

Analytical StrategistMarketing Analyst
Yearly salary$73,709$59,380
Hourly rate$35.44$28.55
Growth rate19%19%
Number of jobs15,04395,650
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Average age3737
Years of experience66

Analytical strategist vs marketing analyst salary

Analytical strategists and marketing analysts have different pay scales, as shown below.

Analytical StrategistMarketing Analyst
Average salary$73,709$59,380
Salary rangeBetween $49,000 And $108,000Between $41,000 And $84,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyMetaMeta
Best paying industryProfessionalFinance

Differences between analytical strategist and marketing analyst education

There are a few differences between an analytical strategist and a marketing analyst in terms of educational background:

Analytical StrategistMarketing Analyst
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Analytical strategist vs marketing analyst demographics

Here are the differences between analytical strategists' and marketing analysts' demographics:

Analytical StrategistMarketing Analyst
Average age3737
Gender ratioMale, 76.7% Female, 23.3%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 3.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 10.3% White, 71.9% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between analytical strategist and marketing analyst duties and responsibilities

Analytical strategist example responsibilities.

  • Project manager collaborating with business intelligence team to develop and automate standardize reporting, dashboards and scorecards including interactive reporting.
  • Define KPIs base on business goals, and collaborate with cross-functional teams to determine optimization opportunities and ROI.
  • Explore massive structured/unstructure data in Teradata and Hadoop for pattern recognition and feature generation to improve ATO detection model performance.
  • Research and identify macro and micro economic conditions that may impact company performance.

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Analytical strategist vs marketing analyst skills

Common analytical strategist skills
  • Data Analysis, 22%
  • Digital Marketing, 16%
  • SAS, 15%
  • Business Intelligence, 12%
  • Client Facing, 9%
  • Marketing Campaigns, 5%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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