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The differences between area marketing managers and regional managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an area marketing manager, becoming a regional manager takes usually requires 6-8 years. Additionally, a regional manager has an average salary of $97,855, which is higher than the $72,588 average annual salary of an area marketing manager.
The top three skills for an area marketing manager include event planning, marketing campaigns and digital marketing. The most important skills for a regional manager are customer service, patients, and customer satisfaction.
| Area Marketing Manager | Regional Manager | |
| Yearly salary | $72,588 | $97,855 |
| Hourly rate | $34.90 | $47.05 |
| Growth rate | 10% | 5% |
| Number of jobs | 126,750 | 156,364 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
Area marketing managers are management professionals who are responsible for supervising the daily operations of marketing teams within an assigned area to achieve revenue. These managers must collaborate with marketing teams to develop positive relationships with existing customers and identify potential customers to explore new opportunities. They must cooperate with the area sales manager to plan organized sales promotional activities and improve brand awareness. Area marketing managers must also monitor and control the expenses of the department by limiting them within the allotted budget.
A Regional Manager is responsible for a company's overall business operations within a particular area or region. Most of the duties will revolve around setting sales targets, creating strategies to boost financial gains, and maintaining an efficient workforce by having the right staff. Furthermore, Regional Managers must oversee the progress of sales and profits, evaluate the performance of employees, ensuring they are up to the targets and standards of the company's policies and regulations, conducting assessments, and reporting to the higher administration.
Area marketing managers and regional managers have different pay scales, as shown below.
| Area Marketing Manager | Regional Manager | |
| Average salary | $72,588 | $97,855 |
| Salary range | Between $45,000 And $116,000 | Between $62,000 And $152,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Rhode Island |
| Best paying company | - | Safran |
| Best paying industry | - | Technology |
There are a few differences between an area marketing manager and a regional manager in terms of educational background:
| Area Marketing Manager | Regional Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between area marketing managers' and regional managers' demographics:
| Area Marketing Manager | Regional Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 73.3% Female, 26.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |