Area marketing manager vs senior manager of marketing

The differences between area marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an area marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $72,588 average annual salary of an area marketing manager.

The top three skills for an area marketing manager include event planning, marketing campaigns and digital marketing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Area marketing manager vs senior manager of marketing overview

	Area Marketing Manager	Senior Manager Of Marketing
Yearly salary	$72,588	$118,350
Hourly rate	$34.90	$56.90
Growth rate	10%	10%
Number of jobs	126,750	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does an area marketing manager do?

Area marketing managers are management professionals who are responsible for supervising the daily operations of marketing teams within an assigned area to achieve revenue. These managers must collaborate with marketing teams to develop positive relationships with existing customers and identify potential customers to explore new opportunities. They must cooperate with the area sales manager to plan organized sales promotional activities and improve brand awareness. Area marketing managers must also monitor and control the expenses of the department by limiting them within the allotted budget.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Area marketing manager vs senior manager of marketing salary

Area marketing managers and senior managers of marketing have different pay scales, as shown below.

	Area Marketing Manager	Senior Manager Of Marketing
Average salary	$72,588	$118,350
Salary range	Between $45,000 And $116,000	Between $92,000 And $151,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Roku
Best paying industry	-	Technology

Differences between area marketing manager and senior manager of marketing education

There are a few differences between an area marketing manager and a senior manager of marketing in terms of educational background:

	Area Marketing Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Area marketing manager vs senior manager of marketing demographics

Here are the differences between area marketing managers' and senior managers of marketing' demographics:

	Area Marketing Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 55.9% Female, 44.1%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between area marketing manager and senior manager of marketing duties and responsibilities

Area marketing manager example responsibilities.

Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Initiate ROI tracking program through leveraging customer relationship management (CRM) database.
Standardize communications between stores and marketing department during company restructure, which ensure ROI on all marketing initiatives.
Develop orientation and training program for marketing coordinators which increase efficiently and productivity and reduce overlapping of duties.
Plan and execute paid advertising programs including web banner placements, PPC / CPM advertisements.
Apply for and win a PPC grant from Google worth $120,000 and create successful AdWords campaigns.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Area marketing manager vs senior manager of marketing skills

Common area marketing manager skills

Event Planning, 12%
Marketing Campaigns, 8%
Digital Marketing, 8%
Business Development, 7%
Business Relationships, 7%
Integrated Marketing, 6%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

Area Marketing Manager vs. similar jobs

Area Marketing Manager related careers

Area Marketing Manager related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Area Marketing Manager
Area Marketing Manager vs Senior Manager Of Marketing

Updated January 8, 2025

Browse executive management jobs