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Assistant product manager vs product marketing manager

The differences between assistant product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant product manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $67,764 average annual salary of an assistant product manager.

The top three skills for an assistant product manager include product development, powerpoint and market research. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Assistant product manager vs product marketing manager overview

Assistant Product ManagerProduct Marketing Manager
Yearly salary$67,764$112,220
Hourly rate$32.58$53.95
Growth rate10%10%
Number of jobs99,823166,047
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does an assistant product manager do?

The key role of an Assistant Product Manager is to supervise the production of goods and ensure efficiency in all aspects of the production process. They also develop and implement different strategies to ensure the stabilization of the product.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Assistant product manager vs product marketing manager salary

Assistant product managers and product marketing managers have different pay scales, as shown below.

Assistant Product ManagerProduct Marketing Manager
Average salary$67,764$112,220
Salary rangeBetween $43,000 And $106,000Between $83,000 And $149,000
Highest paying CityBoston, MASan Bruno, CA
Highest paying stateMassachusettsCalifornia
Best paying companyGoogleCredit Karma
Best paying industryAutomotiveTechnology

Differences between assistant product manager and product marketing manager education

There are a few differences between an assistant product manager and a product marketing manager in terms of educational background:

Assistant Product ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Assistant product manager vs product marketing manager demographics

Here are the differences between assistant product managers' and product marketing managers' demographics:

Assistant Product ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 43.1% Female, 56.9%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between assistant product manager and product marketing manager duties and responsibilities

Assistant product manager example responsibilities.

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Provide design feedback during development and QA project cycles.
  • Calculate ROI of campaigns base on sales of products/services relate to campaign.
  • Conduct all on site QA and product reviews throughout Asia from concept to production.
  • Develop direct mail program to measure the effectiveness and ROI of direct marketing efforts.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Assistant product manager vs product marketing manager skills

Common assistant product manager skills
  • Product Development, 15%
  • PowerPoint, 8%
  • Market Research, 7%
  • Product Management, 7%
  • R, 6%
  • Overseas Vendors, 4%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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