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Brand consultant vs assistant marketing manager

The differences between brand consultants and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand consultant and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $68,165 average annual salary of a brand consultant.

The top three skills for a brand consultant include brand strategy, market research and website design. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Brand consultant vs assistant marketing manager overview

Brand ConsultantAssistant Marketing Manager
Yearly salary$68,165$94,094
Hourly rate$32.77$45.24
Growth rate10%10%
Number of jobs52,87582,527
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Brand consultant vs assistant marketing manager salary

Brand consultants and assistant marketing managers have different pay scales, as shown below.

Brand ConsultantAssistant Marketing Manager
Average salary$68,165$94,094
Salary rangeBetween $43,000 And $107,000Between $64,000 And $136,000
Highest paying City-Portsmouth, VA
Highest paying state-Virginia
Best paying company-General Motors
Best paying industry-Finance

Differences between brand consultant and assistant marketing manager education

There are a few differences between a brand consultant and an assistant marketing manager in terms of educational background:

Brand ConsultantAssistant Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Brand consultant vs assistant marketing manager demographics

Here are the differences between brand consultants' and assistant marketing managers' demographics:

Brand ConsultantAssistant Marketing Manager
Average age3939
Gender ratioMale, 49.3% Female, 50.7%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between brand consultant and assistant marketing manager duties and responsibilities

Brand consultant example responsibilities.

  • Leverage online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
  • Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
  • Write blog posts and emails to drive SEO and increase traffic to client sites.
  • Develop strategic solutions and POV s that leverage social media platforms and improve client ROI.
  • Establish an open channel for employees to share digital stories across social media platforms (Facebook & YouTube).
  • Analyze ROI, cost per reach of current points of contact and prospective puppy owners, cost and efficiency of programs.
  • Show more

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Brand consultant vs assistant marketing manager skills

Common brand consultant skills
  • Brand Strategy, 10%
  • Market Research, 9%
  • Website Design, 9%
  • Instagram, 9%
  • PowerPoint, 7%
  • Brand Management, 7%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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