Brand consultant vs brand manager

The differences between brand consultants and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand consultant and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $68,165 average annual salary of a brand consultant.

The top three skills for a brand consultant include brand strategy, market research and website design. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Brand consultant vs brand manager overview

	Brand Consultant	Brand Manager
Yearly salary	$68,165	$97,789
Hourly rate	$32.77	$47.01
Growth rate	10%	10%
Number of jobs	52,875	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Brand consultant vs brand manager salary

Brand consultants and brand managers have different pay scales, as shown below.

	Brand Consultant	Brand Manager
Average salary	$68,165	$97,789
Salary range	Between $43,000 And $107,000	Between $72,000 And $131,000
Highest paying City	-	Parsippany-Troy Hills, NJ
Highest paying state	-	Rhode Island
Best paying company	-	Meta
Best paying industry	-	Manufacturing

Differences between brand consultant and brand manager education

There are a few differences between a brand consultant and a brand manager in terms of educational background:

	Brand Consultant	Brand Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Brand consultant vs brand manager demographics

Here are the differences between brand consultants' and brand managers' demographics:

	Brand Consultant	Brand Manager
Average age	39	39
Gender ratio	Male, 49.3% Female, 50.7%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand consultant and brand manager duties and responsibilities

Brand consultant example responsibilities.

Leverage online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Write blog posts and emails to drive SEO and increase traffic to client sites.
Develop strategic solutions and POV s that leverage social media platforms and improve client ROI.
Establish an open channel for employees to share digital stories across social media platforms (Facebook & YouTube).
Analyze ROI, cost per reach of current points of contact and prospective puppy owners, cost and efficiency of programs.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

Brand consultant vs brand manager skills

Common brand consultant skills

Brand Strategy, 10%
Market Research, 9%
Website Design, 9%
Instagram, 9%
PowerPoint, 7%
Brand Management, 7%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%