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Brand consultant vs brand marketing manager

The differences between brand consultants and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand consultant and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $68,165 average annual salary of a brand consultant.

The top three skills for a brand consultant include brand strategy, market research and website design. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Brand consultant vs brand marketing manager overview

Brand ConsultantBrand Marketing Manager
Yearly salary$68,165$91,940
Hourly rate$32.77$44.20
Growth rate10%10%
Number of jobs52,875108,824
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Average age3939
Years of experience1010

Brand consultant vs brand marketing manager salary

Brand consultants and brand marketing managers have different pay scales, as shown below.

Brand ConsultantBrand Marketing Manager
Average salary$68,165$91,940
Salary rangeBetween $43,000 And $107,000Between $64,000 And $131,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Morgan Lewis
Best paying industry-Media

Differences between brand consultant and brand marketing manager education

There are a few differences between a brand consultant and a brand marketing manager in terms of educational background:

Brand ConsultantBrand Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Brand consultant vs brand marketing manager demographics

Here are the differences between brand consultants' and brand marketing managers' demographics:

Brand ConsultantBrand Marketing Manager
Average age3939
Gender ratioMale, 49.3% Female, 50.7%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between brand consultant and brand marketing manager duties and responsibilities

Brand consultant example responsibilities.

  • Leverage online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
  • Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
  • Write blog posts and emails to drive SEO and increase traffic to client sites.
  • Develop strategic solutions and POV s that leverage social media platforms and improve client ROI.
  • Establish an open channel for employees to share digital stories across social media platforms (Facebook & YouTube).
  • Analyze ROI, cost per reach of current points of contact and prospective puppy owners, cost and efficiency of programs.
  • Show more

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Show more

Brand consultant vs brand marketing manager skills

Common brand consultant skills
  • Brand Strategy, 10%
  • Market Research, 9%
  • Website Design, 9%
  • Instagram, 9%
  • PowerPoint, 7%
  • Brand Management, 7%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

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