Brand consultant vs brand strategist

The differences between brand consultants and brand strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand consultant and a brand strategist. Additionally, a brand strategist has an average salary of $120,948, which is higher than the $68,165 average annual salary of a brand consultant.

The top three skills for a brand consultant include brand strategy, market research and website design. The most important skills for a brand strategist are brand strategy, digital marketing, and project management.

Brand consultant vs brand strategist overview

	Brand Consultant	Brand Strategist
Yearly salary	$68,165	$120,948
Hourly rate	$32.77	$58.15
Growth rate	10%	10%
Number of jobs	52,875	53,223
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

Brand consultant vs brand strategist salary

Brand consultants and brand strategists have different pay scales, as shown below.

	Brand Consultant	Brand Strategist
Average salary	$68,165	$120,948
Salary range	Between $43,000 And $107,000	Between $89,000 And $164,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Start-up

Differences between brand consultant and brand strategist education

There are a few differences between a brand consultant and a brand strategist in terms of educational background:

	Brand Consultant	Brand Strategist
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Wisconsin - Madison	University of Wisconsin - Madison

Brand consultant vs brand strategist demographics

Here are the differences between brand consultants' and brand strategists' demographics:

	Brand Consultant	Brand Strategist
Average age	39	39
Gender ratio	Male, 49.3% Female, 50.7%	Male, 48.8% Female, 51.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand consultant and brand strategist duties and responsibilities

Brand consultant example responsibilities.

Leverage online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Write blog posts and emails to drive SEO and increase traffic to client sites.
Develop strategic solutions and POV s that leverage social media platforms and improve client ROI.
Establish an open channel for employees to share digital stories across social media platforms (Facebook & YouTube).
Analyze ROI, cost per reach of current points of contact and prospective puppy owners, cost and efficiency of programs.

Brand strategist example responsibilities.

Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Create and execute tremendously successful Facebook, Instagram and Pinterest contest and sweepstakes that encourage interaction and increase brand visibility.
Assist clients in leveraging their large Facebook communities to grow their other social channels.
Aggregate data for case study development to demonstrate ROI of each campaign to client.
Work with clients to convert business & marketing questions into measurable KPIs and analysis plans.
Work across major functional areas such as finance and sales to generate new customer acquisition and drive ROI.

Brand consultant vs brand strategist skills

Common brand consultant skills

Brand Strategy, 10%
Market Research, 9%
Website Design, 9%
Instagram, 9%
PowerPoint, 7%
Brand Management, 7%

Common brand strategist skills

Brand Strategy, 13%
Digital Marketing, 5%
Project Management, 4%
Marketing Campaigns, 4%
Brand Marketing, 4%
Integrated Marketing, 4%