Brand consultant vs marketing account executive

The differences between brand consultants and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand consultant and a marketing account executive. Additionally, a brand consultant has an average salary of $68,165, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a brand consultant include brand strategy, market research and website design. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Brand consultant vs marketing account executive overview

	Brand Consultant	Marketing Account Executive
Yearly salary	$68,165	$52,986
Hourly rate	$32.77	$25.47
Growth rate	10%	10%
Number of jobs	52,875	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Brand consultant vs marketing account executive salary

Brand consultants and marketing account executives have different pay scales, as shown below.

	Brand Consultant	Marketing Account Executive
Average salary	$68,165	$52,986
Salary range	Between $43,000 And $107,000	Between $36,000 And $75,000
Highest paying City	-	Reston, VA
Highest paying state	-	Virginia
Best paying company	-	Google
Best paying industry	-	Finance

Differences between brand consultant and marketing account executive education

There are a few differences between a brand consultant and a marketing account executive in terms of educational background:

	Brand Consultant	Marketing Account Executive
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Brand consultant vs marketing account executive demographics

Here are the differences between brand consultants' and marketing account executives' demographics:

	Brand Consultant	Marketing Account Executive
Average age	39	39
Gender ratio	Male, 49.3% Female, 50.7%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand consultant and marketing account executive duties and responsibilities

Brand consultant example responsibilities.

Leverage online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Write blog posts and emails to drive SEO and increase traffic to client sites.
Develop strategic solutions and POV s that leverage social media platforms and improve client ROI.
Establish an open channel for employees to share digital stories across social media platforms (Facebook & YouTube).
Analyze ROI, cost per reach of current points of contact and prospective puppy owners, cost and efficiency of programs.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Brand consultant vs marketing account executive skills

Common brand consultant skills

Brand Strategy, 10%
Market Research, 9%
Website Design, 9%
Instagram, 9%
PowerPoint, 7%
Brand Management, 7%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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Brand Consultant
Brand Consultant vs Marketing Account Executive

Updated January 8, 2025

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