Brand consultant vs marketing lead

The differences between brand consultants and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand consultant and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $68,165 average annual salary of a brand consultant.

The top three skills for a brand consultant include brand strategy, market research and website design. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Brand consultant vs marketing lead overview

	Brand Consultant	Marketing Lead
Yearly salary	$68,165	$104,664
Hourly rate	$32.77	$50.32
Growth rate	10%	10%
Number of jobs	52,875	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

Brand consultant vs marketing lead salary

Brand consultants and marketing leads have different pay scales, as shown below.

	Brand Consultant	Marketing Lead
Average salary	$68,165	$104,664
Salary range	Between $43,000 And $107,000	Between $74,000 And $146,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between brand consultant and marketing lead education

There are a few differences between a brand consultant and a marketing lead in terms of educational background:

	Brand Consultant	Marketing Lead
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Brand consultant vs marketing lead demographics

Here are the differences between brand consultants' and marketing leads' demographics:

	Brand Consultant	Marketing Lead
Average age	39	39
Gender ratio	Male, 49.3% Female, 50.7%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between brand consultant and marketing lead duties and responsibilities

Brand consultant example responsibilities.

Leverage online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Write blog posts and emails to drive SEO and increase traffic to client sites.
Develop strategic solutions and POV s that leverage social media platforms and improve client ROI.
Establish an open channel for employees to share digital stories across social media platforms (Facebook & YouTube).
Analyze ROI, cost per reach of current points of contact and prospective puppy owners, cost and efficiency of programs.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Brand consultant vs marketing lead skills

Common brand consultant skills

Brand Strategy, 10%
Market Research, 9%
Website Design, 9%
Instagram, 9%
PowerPoint, 7%
Brand Management, 7%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%