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Brand consultant vs marketing manager

The differences between brand consultants and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand consultant and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $68,165 average annual salary of a brand consultant.

The top three skills for a brand consultant include brand strategy, market research and website design. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Brand consultant vs marketing manager overview

Brand ConsultantMarketing Manager
Yearly salary$68,165$104,550
Hourly rate$32.77$50.26
Growth rate10%10%
Number of jobs52,87589,627
Job satisfaction-3
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Brand consultant vs marketing manager salary

Brand consultants and marketing managers have different pay scales, as shown below.

Brand ConsultantMarketing Manager
Average salary$68,165$104,550
Salary rangeBetween $43,000 And $107,000Between $71,000 And $153,000
Highest paying City-Menlo Park, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between brand consultant and marketing manager education

There are a few differences between a brand consultant and a marketing manager in terms of educational background:

Brand ConsultantMarketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Brand consultant vs marketing manager demographics

Here are the differences between brand consultants' and marketing managers' demographics:

Brand ConsultantMarketing Manager
Average age3939
Gender ratioMale, 49.3% Female, 50.7%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between brand consultant and marketing manager duties and responsibilities

Brand consultant example responsibilities.

  • Leverage online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
  • Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
  • Write blog posts and emails to drive SEO and increase traffic to client sites.
  • Develop strategic solutions and POV s that leverage social media platforms and improve client ROI.
  • Establish an open channel for employees to share digital stories across social media platforms (Facebook & YouTube).
  • Analyze ROI, cost per reach of current points of contact and prospective puppy owners, cost and efficiency of programs.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
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Brand consultant vs marketing manager skills

Common brand consultant skills
  • Brand Strategy, 10%
  • Market Research, 9%
  • Website Design, 9%
  • Instagram, 9%
  • PowerPoint, 7%
  • Brand Management, 7%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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