Brand manager assistant vs general manager

Differences between brand manager assistant and general manager duties and responsibilities

Brand manager assistant example responsibilities.

• Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
• Identify ideal locations where the brands can connect with the target consumer and place product and POS to drive trial.
• Substantiate ROI, present budgets and facilitate communications and consensus building across functional departments and with senior management.
• Collaborate with business owners, managers and marketing teams to develop brand strategies and marketing campaigns to meet organizational objectives.

General manager example responsibilities.

• Generate positive EBITDA and improve cash flow by managing costs and inventory.
• Manage all recruiting and training efforts, and develop systems to track ROI comparison results.
• Work as a FOH AGM and train to manage all staff functions including training, hiring, food and labor controls.
• Develop yearly budget for multiple hotels that include revenue, labor, fix and variable costs to achieve overall EBITDA goal.
• Task primarily with building logistics infrastructure, managing operational expenses, and supporting start up strategies.
• Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
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