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The differences between business analytics directors and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business analytics director and a social media manager. Additionally, a business analytics director has an average salary of $111,815, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a business analytics director include SQL, visualization and tableau. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Business Analytics Director | Social Media Manager | |
| Yearly salary | $111,815 | $70,287 |
| Hourly rate | $53.76 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 74,532 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A business analytics director spearheads and oversees analytics projects and operations, ensuring efficiency and adherence to the company's goals and standards. They are in charge of managing resources, setting goals and guidelines, establishing budgets and timelines, delegating responsibilities among teams and staff, monitoring operations, and addressing issues and concerns. Moreover, as a business analytics director, it is their duty to lead and encourage employees to reach goals, all while implementing strategies to optimize operations and promoting policies and regulations, developing new ones as necessary.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Business analytics directors and social media managers have different pay scales, as shown below.
| Business Analytics Director | Social Media Manager | |
| Average salary | $111,815 | $70,287 |
| Salary range | Between $78,000 And $158,000 | Between $50,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | PayPal | Microsoft |
| Best paying industry | Technology | Technology |
There are a few differences between a business analytics director and a social media manager in terms of educational background:
| Business Analytics Director | Social Media Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business analytics directors' and social media managers' demographics:
| Business Analytics Director | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 78.8% Female, 21.3% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |