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The differences between business to business sales managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a business to business sales manager and a sales manager. Additionally, a business to business sales manager has an average salary of $75,242, which is higher than the $73,952 average annual salary of a sales manager.
The top three skills for a business to business sales manager include customer service, business sales and business development. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.
| Business To Business Sales Manager | Sales Manager | |
| Yearly salary | $75,242 | $73,952 |
| Hourly rate | $36.17 | $35.55 |
| Growth rate | 5% | 5% |
| Number of jobs | 168,304 | 119,066 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 63% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A business to business sales manager is responsible for monitoring the company's business transactions and ensuring that the team meets sales goals and targets. Business to business sales managers review business accounts and perform adjustments to sales plans as needed to adhere to clients' requests and customer demands. They also conduct data and statistical analysis through the evaluation of market trends to identify opportunities that would generate more revenue resources for the business and increase the brand's image in the market.
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Business to business sales managers and sales managers have different pay scales, as shown below.
| Business To Business Sales Manager | Sales Manager | |
| Average salary | $75,242 | $73,952 |
| Salary range | Between $43,000 And $131,000 | Between $42,000 And $129,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | New Hampshire | New Jersey |
| Best paying company | Micron Technology | Capgemini |
| Best paying industry | Finance | - |
There are a few differences between a business to business sales manager and a sales manager in terms of educational background:
| Business To Business Sales Manager | Sales Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between business to business sales managers' and sales managers' demographics:
| Business To Business Sales Manager | Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 63.4% Female, 36.6% | Male, 68.7% Female, 31.3% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |