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The differences between category managers, marketing and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager, marketing and a marketing program manager. Additionally, a category manager, marketing has an average salary of $104,562, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a category manager, marketing include digital marketing, project management and strategic sourcing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Category Manager, Marketing | Marketing Program Manager | |
| Yearly salary | $104,562 | $86,807 |
| Hourly rate | $50.27 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,118 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Category managers, marketing and marketing program managers have different pay scales, as shown below.
| Category Manager, Marketing | Marketing Program Manager | |
| Average salary | $104,562 | $86,807 |
| Salary range | Between $79,000 And $138,000 | Between $64,000 And $116,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Transportation |
There are a few differences between a category manager, marketing and a marketing program manager in terms of educational background:
| Category Manager, Marketing | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category managers, marketing' and marketing program managers' demographics:
| Category Manager, Marketing | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.0% Female, 39.0% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |