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The differences between channel managers and business development managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a channel manager, becoming a business development manager takes usually requires 8-10 years. Additionally, a business development manager has an average salary of $100,769, which is higher than the $87,573 average annual salary of a channel manager.
The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a business development manager are customer service, CRM, and healthcare.
| Channel Manager | Business Development Manager | |
| Yearly salary | $87,573 | $100,769 |
| Hourly rate | $42.10 | $48.45 |
| Growth rate | 5% | 10% |
| Number of jobs | 106,753 | 215,309 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.
A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.
Channel managers and business development managers have different pay scales, as shown below.
| Channel Manager | Business Development Manager | |
| Average salary | $87,573 | $100,769 |
| Salary range | Between $63,000 And $121,000 | Between $67,000 And $151,000 |
| Highest paying City | Sunnyvale, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Shearman & Sterling |
| Best paying industry | Professional | Finance |
There are a few differences between a channel manager and a business development manager in terms of educational background:
| Channel Manager | Business Development Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between channel managers' and business development managers' demographics:
| Channel Manager | Business Development Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 70.1% Female, 29.9% | Male, 68.6% Female, 31.4% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |