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The differences between channel managers and business development sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel manager and a business development sales manager. Additionally, a business development sales manager has an average salary of $111,309, which is higher than the $87,573 average annual salary of a channel manager.
The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a business development sales manager are business development, customer service, and CRM.
| Channel Manager | Business Development Sales Manager | |
| Yearly salary | $87,573 | $111,309 |
| Hourly rate | $42.10 | $53.51 |
| Growth rate | 5% | 5% |
| Number of jobs | 106,753 | 181,115 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.
A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients. A business development sales manager may also tailor payment plans, process billing, participate in various marketing initiatives, and produce progress reports. Furthermore, it is essential to ensure customer satisfaction and build positive relationships to strengthen the company's client base.
Channel managers and business development sales managers have different pay scales, as shown below.
| Channel Manager | Business Development Sales Manager | |
| Average salary | $87,573 | $111,309 |
| Salary range | Between $63,000 And $121,000 | Between $68,000 And $179,000 |
| Highest paying City | Sunnyvale, CA | San Francisco, CA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | Avient |
| Best paying industry | Professional | Professional |
There are a few differences between a channel manager and a business development sales manager in terms of educational background:
| Channel Manager | Business Development Sales Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between channel managers' and business development sales managers' demographics:
| Channel Manager | Business Development Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 70.1% Female, 29.9% | Male, 74.3% Female, 25.7% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |