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Channel manager vs inside sales manager

The differences between channel managers and inside sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel manager and an inside sales manager. Additionally, a channel manager has an average salary of $87,573, which is higher than the $78,425 average annual salary of an inside sales manager.

The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for an inside sales manager are customer service, CRM, and salesforce.

Channel manager vs inside sales manager overview

Channel ManagerInside Sales Manager
Yearly salary$87,573$78,425
Hourly rate$42.10$37.70
Growth rate5%5%
Number of jobs106,753129,882
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 69%
Average age4646
Years of experience88

What does a channel manager do?

A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.

What does an inside sales manager do?

An inside sales manager is the one who leads the sales team to meet the organization's sales targets. The sales managers recruit, handle, and train the professional development of the sales team. It is their duty to set the goals of the company, provide sales reports, set departmental budgets, and track sales. They collaborate with the marketing department to make sure that the sales staff receives quality leads. Also, they address and resolve complaints from customers.

Channel manager vs inside sales manager salary

Channel managers and inside sales managers have different pay scales, as shown below.

Channel ManagerInside Sales Manager
Average salary$87,573$78,425
Salary rangeBetween $63,000 And $121,000Between $49,000 And $123,000
Highest paying CitySunnyvale, CASan Francisco, CA
Highest paying stateCaliforniaMassachusetts
Best paying companyMetaAccenture
Best paying industryProfessionalTechnology

Differences between channel manager and inside sales manager education

There are a few differences between a channel manager and an inside sales manager in terms of educational background:

Channel ManagerInside Sales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel manager vs inside sales manager demographics

Here are the differences between channel managers' and inside sales managers' demographics:

Channel ManagerInside Sales Manager
Average age4646
Gender ratioMale, 70.1% Female, 29.9%Male, 63.3% Female, 36.7%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel manager and inside sales manager duties and responsibilities

Channel manager example responsibilities.

  • Use SalesForce to keep track of customers and prospective leads information.
  • Manage social media advertising, SEO and PCP advertising as part of daily tasks.
  • Manage and communicate with over 2600 VAR's/reseller accounts at industry relate conferences, user groups and tradeshows.
  • Manage multinational marketing group in strategic marketing and channel development in the Americas, EMEA and APJK.
  • Launch and manage the domestic distribution go-to-market channel strategy.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Show more

Inside sales manager example responsibilities.

  • Implement and enforce SalesForce usage for entering leads and using the system through the customer sales cycle.
  • Achieve proficiency in all aspects of international business from documentation to freight logistics to pricing negotiations.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Account management of detail information into CRM regarding all sales call activity and new business initiatives.
  • Conduct PowerPoint presentations to potential clients as well as new and existing businesses.
  • Focus on software upgrades and migrations to current software products (SAAS environment).
  • Show more

Channel manager vs inside sales manager skills

Common channel manager skills
  • Customer Service, 7%
  • CRM, 5%
  • Digital Marketing, 4%
  • Business Development, 4%
  • Channel Marketing, 4%
  • Cloud, 4%
Common inside sales manager skills
  • Customer Service, 13%
  • CRM, 10%
  • Salesforce, 6%
  • Customer Satisfaction, 5%
  • Product Knowledge, 5%
  • Sales Process, 4%

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