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The differences between channel managers and sales account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel manager and a sales account manager. Additionally, a channel manager has an average salary of $87,573, which is higher than the $58,630 average annual salary of a sales account manager.
The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a sales account manager are customer service, CRM, and customer satisfaction.
| Channel Manager | Sales Account Manager | |
| Yearly salary | $87,573 | $58,630 |
| Hourly rate | $42.10 | $28.19 |
| Growth rate | 5% | 5% |
| Number of jobs | 106,753 | 163,697 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 70% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.
The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.
Channel managers and sales account managers have different pay scales, as shown below.
| Channel Manager | Sales Account Manager | |
| Average salary | $87,573 | $58,630 |
| Salary range | Between $63,000 And $121,000 | Between $33,000 And $101,000 |
| Highest paying City | Sunnyvale, CA | San Francisco, CA |
| Highest paying state | California | Hawaii |
| Best paying company | Meta | |
| Best paying industry | Professional | Technology |
There are a few differences between a channel manager and a sales account manager in terms of educational background:
| Channel Manager | Sales Account Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between channel managers' and sales account managers' demographics:
| Channel Manager | Sales Account Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 70.1% Female, 29.9% | Male, 63.4% Female, 36.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |